Anita roddick biography
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Anita Roddick
Founder of The Body Shop
Founded:
"If you think you're too small to have an impact, try going to bed with a mosquito."-Anita Roddick
When Anita Roddick opened her first Body Shop, she didn't expect to get rich. She just hoped to survive. Her plan was disarmingly simple-she would create a line of cosmetics from natural ingredients and rather than rely on vanity to sell her products, she would appeal to her customers' concern for the environment. Through a combination of low-key marketing, consumer education and social activism, The Body Shop Ltd. rewrote the rulebook for the $16 billion global cosmetics business and made Roddick one of the richest women in England.
Born in , Anita Perella was the third of four children in one of the few Italian immigrant families in Littlehampton, England. Her mother steered her into the teaching profession, but Roddick's craving for adventure was too strong to keep her in the classroom. After a year in Paris in the library of t
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Anita Roddick Biography, Books, and Similar Authors
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Dame Anita Roddick, Entrepreneur, Activist and Campaigner
This is a legacy story from an earlier version of our website. It may contain some formatting issues and broken links.
Anita Roddick, courtesy of the Chichester Observer.
In March , 44 years ago today, Dame Anita Roddick ( &#; ) opened the first Body Shop in Brighton. Dame Anita Roddick needs no introduction. As well as founder of high street staple, the Body Shop, she was also an energetic human rights, social justice and environmental campaigner; she became a well-known and admired woman all around the world.
Born in Littlehampton, the daughter of Italian parents who ran a café, Dame Anita fitted a lot of things into her life before alighting on the Body Shop. She worked as an English teacher, worked and travelled in Europe, Africa and the Far East, and, at one point, even ran a B&B in her home town.
In March she opened the first Body Shop in Kensington Gardens, Brighton – today a blue plaque marks the very m