Shirin von wulffen biography definition

  • German born Francophile, Shirin Von Wulffen, is the co-founder of Bastide, the all-natural beauty and lifestyle collection based on life in Provence.
  • Shirin Von Wulffen explains her unique and creative decor taste in her and Frédéric Fekkai's Upper East Side apartment, and how Provence.
  • Shirin von Wulffen is co-founder of the beauty and lifestyle brand, Bastide, from Aix-en-Provence (along with her husband Frédéric Fekkai).
  • &#;Our home is all pieces we love because they don&#;t look like everything else,&#; Shirin von Wulffen told Observer. She was sitting in the living room of the elegant yet cozy Upper East Side apartment she shares with her husband, Frédéric Fekkai, and their children. &#;We didn&#;t want it to be too old school, or to feel cold,&#; she explained. &#;It needs to be a comfortable house for kids to grow up in.&#;

    Indeed, the couple&#;s Fifth Avenue duplex displays that rare balance between comfort and effortless style, stuffed with cozy furniture you aren&#;t afraid to sit on, and framed photographs adorning antique coffee tables and chests. And, of course, there are candles, lotions, oils, soaps and fragrances from Bastide scattered about.

    Bastide is the year-old beauty and lifestyle company, based in Provence, that the couple bought in Fekkai, of the haircare empire, was born in the region and has known the founder, Nicole Houques, since the brand was known as Côté Bastide. The

    SHOP INTERNATIONAL WOMEN'S DAY FLOWERS

    Advice for women starting their careers?

    As much possible, try to surrender and pay attention to the signs around you: listen to what your brain and more importantly what your heart is telling you. When making a decision, put it in your heart and see how it feels.

    What would you tell your younger self now?

    Stop trying to please everyone.

    What has been your most pivotal career moment?

    The best thing that ever happened to me was when I got fired from my job as the fashion director of German Amica. I remember feeling totally gutted but it also gave me the chance to completely reimagine my life. Luckily, I had an incredible contract so they had to pay me for another year and I was able to use the time to move to Milan to learn Italian and take cooking classes.

    How would your team define you in one word:

    Collaborative

    Three qualities you look for in people you work with:

    Creativity, positivity, efficacy

    What has been your biggest challen

    I write a lot about my pivotal first trip to Paris at fifteen. The part of the story I gloss over is that I spent only three days in Paris before beginning a meandering journey south. At that age, I was a serious gymnast (or at least perceived myself to be one - in hindsight, my level of skill is debatable.) I spent most of my free time in training. The school trip to France, thus, was a lesson in how teenagers who weren't focussed on a single goal, many of whom had no particular goals, spent their time. After Paris, I studied my classmates more than the scenery. I recall only bits and pieces of Provence - a Roman amphitheatre here, a gelato stand there. But despite not really paying attention to the history and culture, I managed to komma home with a suitcase full of soaps, body washes and creams.

    Provence is well-known for its natural beauty and fertile soil, which produces beautiful roses, juicy figs and lush olive groves. It is perhaps less known, outside of France, for its

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