Commercial da vivo com rubens barrichello biography
•
Caio Fortes | Associate Creative Director
Currently working as ACD at Mad - Miami
SCROLL DOWN
Currently working as ACD at Mad - Miami
GLOBAL LAUNCH OF JENNIFER ANISTON’S NEW HAIRCARE PRODUCT LINE
GLOBAL LAUNCH OF JENNIFER ANISTON’S NEW HAIRCARE PRODUCT LINE
And Lola, aka Jennifer Aniston’s brand, and her team wanted MAD to be the creative partner behind the branding and entire launch campaign of her new haircare product line, named LolaVie after her nickname, Lola.
The brand's communication was crafted to highlight Jennifer Aniston’s natural personality and focus on the product's naturally derived ingredients. It was important to convey the idea that everyone should feel comfortable the way they are. The resulting Naturally You became LolaVie’s official tagline, helping to launch its first product, the Glossing Detangler, through social media, PR, and the website.
With fashion and editorial pictures directed
•
The media representation of Formula One as ‘spectacle’:constructing sport as a live mediatised event
SUMMARY
Using data from the Formula One motor racing World Championship, this thesis theorises live, televised sports events as discursively constructed "spectacles". The two key aims of the study are; (1) to contribute to our understanding of the organising principles and broadcast values in televisual representations of sports; and (2) to demonstrate how "spectacle" is created as a textual accomplishment.
Data includes verbal commentaries, interviews, video footage, and onscreen graphics. The analysis is primarily informed by the notion of the "activity types" concept (Levinson, ), "recontextualisation" (Linell, ), and follows broadly the principles of grounded theory (Strauss and Corbin, ) and multimodal discourse analysis (Kress and van Leeuwen, ;Machin, ). The broadcasts are shown to be constructed as a sports-magazine that consists of
•
Remembering Ayrton Senna
Posted 20 April -
Here is another piece by Hill on that weekend. Sorry for the length, but the link where I found it several years ago no longer exists.
Ted
========================
THE BLACK WEEKEND
San Marino Grand Prix,
Told by: Damon Hill
The first shock came when Rubens Barrichello crashed during the opening qnalifing session at Imola. He lost control of his Jordan coming trough the last chicane, probably at around mph, and didn't have time to correct the car. He shot over a kerb, which lannched him into the air and then sent the Jordan barrel- rolling along the tyre barrier.
What shook us most was the rate at which the car took off; at one stage it looked as if it was going to smash trough the fence and fly into the grandstand. The Jordan, more by luck than anything else, finished on its side, upside down and against the barrier. That was bad enongh but the marshals promptly tipped the car over and, as it crashed on to its